British Promo Voice
Adding a British Flavor to Television and Promo Voice Over
It has been said that Britain and America are ‘two nations divided by a common Language,’ and nowhere is this more apparent than in television and promo voiceover. When voicing a promo for the American market, it is vitally important to be authentically British while staying sympathetic to the audience’s ears.
This means that Jamie will, in discussion and collaboration with the producer, deliver a British read that is more easily understood by the American ear—choosing a more standard pronunciation of a word or phrasing that delivers the message more clearly.
Jamie has lived in America for 13 years and can dial up or down the British accent when needed. Thoroughly British, through to mid-Atlantic.
An Authentic British Voice, Perfect for the US Market.
A classic, authentic British voice is the only choice for the perfect promo. Jamie has voiced promos for:
- Reelz Channel
- Channel 4
British culture is extremely popular in the US. Sport, drama, entertainment and documentaries from the UK require the perfect British promo voice.
- European Championships
- World Cup
- Champions League
- PGA Tour
- Ryder Cup
- Formula One and the Premier League
- The Great British Baking Show (Bake Off)
- Ted Lasso
- BBC Nature Documentaries
- Game of Thrones
- Royal Events
- Killing Eve
An Ironic or Comedic British Promo Read
Jamie often voices ironic voiceover narration, utilizing the rather buttoned-up, formal British accent to contrast with unruly, crazy, or chaotic scenes on screen. This results in an often hilarious promo that enhances the chaos for comedic effect.
This method is most effective when used to promote Reality TV – the crazier, the better, as well as for comedy, competition shows, and exciting/unpredictable drama.
A Touch of European Flair
While Jamie has an authentic British accent, this is also suitable for European projects.
Whether a gritty Scandinavian Murder Mystery, European sport, news, documentary, or drama, a British RP voiceover is sophisticated and international sounding, bringing an authentic Euro feel to any promo.
A Global Accent, Understood Around The World
The classic BBC news anchor or commentator is a style Jamie is often called upon to deliver. This comes very quickly to him as he has a natural RP accent (most common among BBC TV presenters). It is easy to understand, unmistakably British and lends a touch of class and sophistication (ironic or otherwise) to the production.
If you’re looking for a British television and promo voiceover, reach out to Jamie directly or his representation at Atlas Talent.